MANSOUR
CARTOON
Mansour and Mansour & Sara are Emirati animated properties that bring local culture, values, education, and everyday experiences to young audiences through character-led storytelling.
As Art Director, I expanded both IPs across social media and campaign content, using a combination of traditional design methods and AI-assisted production to develop new stories, environments, and visual assets while preserving each property’s established character identity and animation style.
Year
2026
Client
Bidaya Media:
Mansour
Mansour & Sara
Category
Art Direction
Animation
AI PRODUCTION
Mansour
Content development for the original Mansour IP, creating culturally relevant and educational stories across themes such as heritage, sustainability, science, health, and community.
Mansour and sara
Visual and narrative development for a younger extension of the Mansour universe, using playful storytelling, imagination, and simple educational ideas designed for early audiences.
Mansour Smartwatch campaign
The Mansour Smartwatch campaign transformed a children’s device into a gateway to the Mansour universe, where young audiences could step into the stories rather than simply watch them.
I developed the visual direction by combining hand-painted illustration, character artwork, live-action photography, product compositing, and AI-assisted production. Each key visual placed children alongside Mansour and Shamma inside episode-inspired worlds, connecting the watch’s features to themes of safety, learning, exploration, and play.
