UMEX 2026 brought together the latest developments in unmanned systems, robotics, AI and autonomous technology. As Art Director, I led the project from concept and event branding through integrated campaigns and on-ground content, overseeing the creative direction across every touchpoint. I managed and directed the creative team throughout the process, completing key tasks directly while delegating and supervising the wider rollout to ensure consistency, quality and timely delivery before and during the event.