Dubai South
DUBAI SOUTH IS WHERE DUBAI’S
CENTRE OF GRAVITY MOVES- AND HOLDS
A city built around aviation, logistics, and life
Stabilised by the world’s next biggest airport.
A gyroscope doesn't guess direction… It defines it.
At Dubai South, Al Maktoum International is the spinning heart.
Its energy aligns everything around it
Year
2025
Client
DUBAI SOUTH
Category
SM Direction / Pitch
Concept
Aviation sets the axis, it is the heart and center of Dubai South
Logistics and Commercial form the inner and outer gimbals
that are in constant motion and rotation
Life is the outer frame and structure holding the community together
The result is a city that relocates Dubai's centre
and holds it steady for the next century
Together, they visualise an aerotropolis
a city that shifts Dubai's centre here... and keeps it there
